DISCOVER BIRMINGHAM IN A NEW WAY.
Your Passport purchase unlocks access to various fitness studios and wellness businesses across your city, with free classes, discounts, and giveaways. Held annually in Fall for about 9 weeks, Passport holders discover diverse fitness and wellness experiences — you might fall in love with a new favorite gym, spa, or restaurant!
for the businesses.
1. FILL OUT PARTNER FORM
2. COMPLETE IG TAKEOVER FORM
(IF INTERESTED)
3. PARTICIPATE IN THE FUN!
Are you interested in being a Wellness Passport business? The process is easy! Simply fill out the Business Partner Inquiry form, and if interested, the Instagram Takeover form. No disruptions to your platforms — allow booking however you prefer, and just stamp users’ booklets for easy redemption. Enjoy new leads and an opportunity for the community to experience your health and wellness business! Offer perks like free classes, discounted services, or complimentary treats, and join us for an exciting season of growth and community connection.
for the passport holders.
1. PURCHASE YOUR PASSPORT
2. ACCESS YOUR DIGITAL PORTAL
3. FILL YOUR PASSPORT BOOKLET!
When you purchase your Passport online, you'll receive immediate access to your digital passport — your key to exclusive perks. As the passport season nears, you will receive pickup instructions to grab your physical stamp booklet — aka proof of participation that you'll bring to each business! Expect lots of free workout classes and discounts or complimentary services at wellness spots like physical therapy, massage, restaurants, and more. Collect stamps with each visit for a chance to win raffle prizes at season’s end. An amazing lineup awaits!
MEET
OUR
TEAM
emma
Owner
Emma is originally from Charlotte, NC, where she grew up as a softball player in a family of devoted runners. With movement woven into her upbringing—and parents who owned a gym and taught yoga—she learned early on that wellness is about finding joy through movement.
After earning both her Bachelor's and Master's degrees in Marketing from the University of Florida, Emma moved to Birmingham, AL, with her husband, Griffin, and their yellow lab, Ox.
Her experience navigating wellness opportunities as a young adult drew her to the Wellness Passport—first as an intern, and now as the mind behind the operation—making it easier for others to discover places to savor, sweat, and seek moments of self-care.
Emma’s unique perspective makes her the ideal connection between businesses and buyers, and the perfect leader for the Wellness Passport.